Performance
Purpose-built upgrades for riders who want stronger, more usable power and a setup that works as one complete package.
Ask about this service →Gilford, New Hampshire
Built to run.
Built to ride.
Harley-Davidson service and performance backed by more than 25 years of hands-on experience.
25+Years of experience
H-DFocused expertise
4.7Public Google rating*
What we do
No shortcuts. No guesswork.
Experience you can
feel in the ride.
From essential maintenance to focused performance work, every motorcycle gets the same thing: honest recommendations, precise workmanship, and respect for the machine.
Service & Repair
Routine service, troubleshooting, inspections, and repairs performed with seasoned Harley-Davidson expertise.
Ask about this service →Tires
Fresh rubber, professional installation, and attention to the details that keep your motorcycle planted and road-ready.
Ask about this service →Handlebars & Fit
Handlebar installations and control setups shaped around comfort, confidence, and the way you actually ride.
Ask about this service →
About the shop
Decades at the bench.
One name on the door.
Brian Gray has spent his career working with Harley-Davidson motorcycles. Before opening his own performance shop in 2018, he spent more than 24 years at Laconia Harley-Davidson, including time as service manager.
Today, Brian Gray’s Performance gives Lakes Region riders a focused, independent alternative for service, repairs, tires, handlebars, and performance work.
“Doing what I’ve been doing all my life.”— Brian Gray, quoted by The Laconia Daily Sun
Let’s talk about your bike
Ready for the
next ride?
The best place to start is a conversation. Call the shop to discuss your motorcycle, the work you need, and scheduling.
(603) 527-8314Call Brian Gray’s Performance →